Did you know
Is Pakistan “obsessed with fair skin? Asks BBC News.
Advertising about “fair skin” products and “skin whitening” is quite common in the country, and there are over 50 different skin whitening products on the market.
In Islamabad and the rest of the country whitening and bleaching creams are very common on women and also men.
There are also salons that offer skin whitening treatments, which tell us that lighter skin is very desirable in Pakistan.
By the way, this is not only happening in Pakistan, also India and other countries.